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You've probably heard the old saying - I know that half of my advertising dollars are wasted, if I only knew which half! Although it's not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that is profitable. If you strive to achieve as many of the following 7 factors as possible, you can be confident that you'll have a winning campaign.

1) Choose an appropriate medium to convey your message. This is so obvious, but you'd be amazed at how many people don't use common sense when buying media. If you're trying to reach a 14 year old, don't buy an ad in the daily paper - buy the radio station that plays hip hop music! Try to target your advertising as much as possible. Think about the person you're trying to reach with your message. The more you know about that person, the easier this will be.

If you're selling clothing to working women, buying TV is probably not a good idea. They're probably so busy doing household chores and taking kids to various activities, they probably don't have time to watch much TV. But billboards and radio are great because she's probably on the road a lot and those media fit for that audience.

2) Don't believe that everyone uses media the way you or your spouse does. Just because you don't like a certain program on TV doesn't mean that your potential customer doesn't like it - they may be big fans and never miss an episode.

Don't assume that everyone reads the newspaper because everyone you know does. Ask for information about the medium's audience - let your rep show you exactly who is watching/reading/listening/driving by/surfing their medium.

3) Don't judge the price of the ad by the dollar amount alone. Just because an ad is expensive doesn't mean it isn't a good buy - and the opposite is true also. If an ad is cheap, but no one reads or sees it, it's worthless to you. If an ad is reaching tens of thousands of people for $1,000, it might be a good buy if those are the people who are in the market for your product.

Try to gauge the real value of an ad by the cost per thousand or cost per rating point (for TV, radio & cable). If you're not familiar with those terms, ask your ad rep - they will be happy to fill you in. (And if they aren't, find a new rep.)

4) Develop a relationship with your customers and prospects. This is another thing that should be obvious, but very few companies actually do this. Proctor and Gamble has found that this is what makes them money. And it makes sense. If people trust your brand and feel that they know your company, they're far more likely to buy your products. This is actually easier to do as a smaller business than a large one - and many local businesses have done this for years.

It may be schmaltzy, but when the local furniture store owner is on camera for all his TV commercials, people develop a relationship of sorts with him or her. They feel like they know that business. Anytime you can link a personality - even if it's not a celebrity - to a business, that makes that business stand out. This is an important element that there's not nearly enough room to cover - so think this one through for your business and come up with ways (and they can be very simple) to develop a relationship with your customers and prospects. An email newsletter is a simple, cheap and very effective way to do this, by the way.

5) Have a hook. Give people something that makes them remember you. Big companies spend millions on this - and for a good reason - it sells stuff. Whatever you do, don't say "for the best in service and quality" - no one will believe you! If you want to convey that message, have one of your customers give a testimonial on camera - have them describe how you provided them with great service and quality. Give details.

A hook needs to be simple, memorable and if possible, fun or heartwarming. The Taco Bell Chihuahua is a good example - the Pillsbury Doughboy is another one. Do something different and let people know about it. Give them a reason to choose your company over your competitors.

6) Be relevant. Talk to your prospects in your advertising - let them know that you feel their pain and are going to help them make it go away. If you're talking about something they can't relate to, they'll ignore you. There are way too many advertising messages in the world today - and people have learned to tune them out unless they click with something that is important to them. You know how this works - you do the same thing.

If you're sick of how your car is nickel & dimming you lately, you suddenly are much more aware of ads for cars. Find out why people buy your product and talk about how you will give that to them. It's really pretty simple - but an overwhelming majority of businesses totally miss this.

7) Make sure you know what you're trying to get your prospect to do. Do you want them to come to your store and buy a specific product? Or do you want them to call your business to get an estimate on a project so your sales person can close the sale in person? The more specific you are in your call to action (please make sure to include one!), the more likely your audience will do what you want them to do.

All of the elements that go into your advertising - the media, the creative, the copywriting, the call to action - create a synergistic result. The more focused you are with any of those elements, the better your results will be. It's always crucial to measure your ad results. Determine what you want to achieve and include devices that will allow you to determine whether or not you achieved your goal. Then you can tweak results from there.

Kevin Sinclair
http://www.articlesbase.com/advertising-articles/7-factors-of-an-effective-advertising-campaign-140460.html

My pit bull is 5 months and is very hyper all the time. Whenever we bring the two chihuahuas out (4 years,5 years). The chihuahuas like to bark and even bite on the pit bull. So I am afraid the pit bull will snap and end up killing the chihuahuas. I NEED HELP SOON!!!!!

You have a crazy situation on your hands,i laugh thinking about the 2 chihuahuas biting on the Pit. If you have ever owned a Pit before you know they play very rough.My suggestion would be to tire your Pit out before letting the other 2 out to play,i mean really tired.They must be supervised at all times,a playful bite in Pit terms could hurt the smaller ones.Is your Pit fixed ? If not ,do so……it will calm it down a little,you also have to remember that Pits do not mature until 2-2 1/2 years old. Our 2 youngest Pits (2 years) both fixed still play like puppies.Cost us 900.00 for hip surgery on the female,broke the ball in her hip socket.and never slowed her down.Good Luck

My grandpa feed our chihuahuas brown sugar mixed water. He said its good for them but it just make them fatter. I ask my dad if we could give my chihiahua some of the sweet water but he said no.

No, dogs are not supposed to have sugar or sugary products. Water is just supposed to be water.

I've heard that blue Chihuahuas are really rare. We are breeding my chihuahua with a another and they both carry the blue gene. If they have blue puppies and the puppies are registered with both the AKC and CKC, how much can I sell them for? I've been told $1200. Is that right?

blue chihuahuas are nor rare. I have owned several and have seen many more. Blue is a diluted color in chihuahuas and these dogs can often have the skin disease called alopecia where they sometimes lose most of their hair.

You have just got a new dog, and you would like to train it on your own. However, maybe you haven't trained a dog before or have had problems in the past training other dogs, so you ask for advice on training equipment or aids. Something that may be suggested to you is that you use an electronic dog collar.

Before you go out and purchase an electronic dog collar, you ought to know what they are and how they work. There are several different kinds of electronic dog collars, and they are used for two main purposes:

1. Controlling barking
2. Containment of a dog

Most dogs bark to a greater or lesser extent. However, how much they bark depends on what kind of breed they are. It is a fact that some dog breeds were specifically designed to be quieter than others. Whilst it is true breeds that were originally bred to guard or keep watch tend to be the dog breeds with a tendency to bark, although this is not an absolute rule.

These dog breeds include: Terriers, Schnauzers, Poodles, Pekinese, Chihuahua, Sheep Dogs, Lhasa Apso, Maltese, Dachshund, Irish Setters, and Pugs. Owners may find that some types of dog breeds are less likely to bark. These include Bloodhounds, Golden Retrievers, Newfoundlands, Rottweilers, Boxers, Malamutes, Saint Bernard, Bulldogs, or Afghans. When considering traits such as barking, new owners often fail to consider both training and dog breed when selecting a dog.

So, dog owners who do want too much barking, or who are worried about the neighbours might consider purchasing an electronic dog collar.

The main purpose of the electronic dog collar is to stop a dog from barking. There are two main ways this is achieved:

Firstly, sensors in the dog collar can tell when the dog is barking, and each time that the dog barks, the electronic dog collar emits an ultrasonic noise that dogs can hear but not humans, thus making them stop barking.

The second version of this collar works in a slightly different way, when your dog barks, a spray of citronella, which is both painless and harmless, is released and surprises your dog. The element of surprise is enough to interrupt the dog in mid bark. In a short time, most dogs learns to keep quiet while wearing the collar.

It is generally accepted that there is no traumatising sensation, or unwanted side effects on the dog or his sense of smell. If you want your dog to express himself as before (to guard the house, when you're staying away or at night, etc) all you have to do is remove the collar.

Another type of electronic dog collar which I would not recommend requires owners to have an electronic fence installed in their garden. Although there are packages that allow you to do this yourself, it can get complicated, so unless you have experience doing that, hire a professional to install it.

Electronic fences are invisible fences that restrain a dog from leaving the property. They have the benefit of being invisible for those people that don't like the look of fences. When a dog wears an electronic dog collar and goes too close to the outside parameters of the electronic fence, the dog is met by an electric shock.

There are two ways that electronic dog collars are operated, either on their own, or by a remote that is directed at the collar by the owner. These kinds of collars may seem to have been useful in training dogs, but as they involve electric shocks being emitted I do believe they should be used by responsible owners. Although the electric shock they receive is not large, there are still alternatives to teaching a dog not to do something, such as distracting with a noise, such as shaking or dropping an empty plastic bottle half filled with stones.

In summary you should enjoy building a relationship with your dog through training and avoid anything like electric fences that may harm them or make your pet wary or nervous.

Terry King
http://www.articlesbase.com/pets-articles/should-you-use-an-electronic-dog-collar-138363.html

I have three chihuahuas one male two females. My male is 5, one female is 4, and the other 2. The male has been house trained scense he was a puppy. The females know how to go out and do, but they still potty in the house when ever they please. Now because they do my male dont even want to go out anymore he goes out comes back in and will potty in the floor right in frount of you. Whats going on hes always been a good dog? how can I get my girls fully house trained, and whats going on with my male now? Can anyone help me get to the bottom of my problem? I love my babies but something has to give!

first of all dont ever take a magazine and hit them babies there to little but what you should do is take them out more often and make them stay out until they go and if that dont work put fat ass Chico on a diet and dont let him eat it wont hurt him to lose a pound or two and as for the girls there's no hope so give it up there old as hell and hard headed so hope this helps

I have heard that they are very snappy, I've also heard that only kids 8 and up. Is it true that chihuahuas are really snappy? What If they are raised around childern? I'm thinking about getting a chihuahua but they are kids at the age of 6 at my house. Is that okay?

Ask how your kids are with dogs. More important question. Tiny dogs are easily hurt by small kids. You need to think about how your kids are in the house and how much time you really have to devote to the puppies socialization with your kids. Chihuahuas get bity because they feel threatened and also because people often treat them like babies not dogs. Then they think they are the centre of the universe and act like it. Why do you want a Chihuahua might be a better question too. There might be a larger breed with similar attributes you want in a dog.

http://www.cachorrosyorkshirechihuahuas.com Chihuahua haciendo flexiones. Criadero cachorros chihuahuas mini toy, Puppies.Cachorro chihuahua con garantía escrita sanitaria. Vendemos a toda España y Exterior. Información: 665 92 16 55

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I have heard chihuahuas get attached to a certain person is this true? Because he really enjoys everyone but is especially attached to me and follows me everywhere! And at times when hes cuddling with me when someone trys to take him from me he growels.

chihuahuas are very much a one person dog and will cling to that person. thats why a lot of people love these little dogs is because they can be extremely loyal but also like you said a little overprotective as well